VIRGINIA BEACH, VA – FEBRUARY 29, 2024 – Boatmart, the Trader Interactive marine marketplace formerly known as Boatline, today announced a strategic partnership giving dealers who sell Chaparral and Robalo watercraft easy access to the Boatmart digital advertising platform and its large pool of potential buyers. The partnership is part of an aggressive expansion that has doubled boat inventory and dealer partnerships over the last 12 months, introduced a modernized site experience, and led to this month’s name change.  

Dealer benefits include:

• Integration with the Chaparral/Robalo Dealer 360 inventory management system for seamless inventory loading, automating the listing process for dealers’ new and used watercraft
• The industry’s most advanced dealer support tools through Boatmart’s TraderTraxx platform, providing analytics and reporting, lead enrichment, lead management, and other administrative tools and actionable insights to optimize sales efforts

• Increased exposure and lead generation through Boatmart shoppers as well as the cutting-edge navigation, search and lead-building capabilities launched earlier this month with the Boatmart rebrand  
• Access to Trader Interactive’s 30 years of marketplace expertise, which includes the #1 Cycle Trader and RV Trader brands and leverages proven technology to drive site traffic, quality leads and enhanced conversion rates

“This partnership demonstrates that OEMs recognize the power of our revamped Boatmart platform to boost dealer visibility and sales opportunities,” said Nicole Schantz, Vice President of OEM & Strategic Partnerships for Boatmart. “With decades of experience in marketplace technologies, we are focused on equipping the industry with a better marine marketplace, and Chaparral’s response to our relaunch shows that we are meeting that objective.”

To learn more about Boatmart’s new marine OEM program, contact marketing@boatmart.com. 

About Boatmart

Boatmart is a next-generation marketplace powered by Trader Interactive, an industry leader in premier online recreation and commercial vehicle marketplace sites. Marine dealers have access to top-tier tools for advertising their locations and inventory, researching prices and scarcity, and top-of-the-line lead generation and management tools. Plus, buyers can expect a high-quality shopping experience and the fastest loading marketplace in the marine industry. For more information, visit BoatMediaKit.com.

 About Chaparral Boats, Inc. & Robalo Boats, LLC. 

Chaparral Boats, Inc. and Robalo Boats LLC are leading manufacturers of fiberglass boats under two brand names: sterndrive, jet, and outboard pleasure boats by Chaparral, including, SSi and SSX Sportboats, Vortex Jet Boats, SunCoast Outboard Sportdecks, and outboard sportfishing boats by Robalo. Chaparral Boats and Robalo Boats are subsidiaries of Marine Products Corporation (NYSE: MPX). For more information about Marine Products Corporation, Chaparral, and Robalo please visit our websites at www.marineproductscorp.com, www.chaparralboats.com, www.vortexboats.com, and www.robalo.com.