Cycle Trader Scores Nifty 50 Accolade for Pandemic Pivot
February 24, 2022 – Cycle Trader, the industry leader in powersports classifieds and a division of Trader Interactive, was recently honored on the Powersports Business Nifty 50 list for its invaluable services during the inventory production limitations as a result of the COVID-19 pandemic.
Although interest in recreational vehicles has soared during the pandemic, dealers have struggled to maintain inventory. This is why Cycle Trader shifted focus to assist by connecting private sellers directly with dealers. By placing a “we buy motorcycles” button on the dealer’s gallery page, Cycle Trader is able to connect dealers with high-quality leads looking to sell their motorcycle which dealers can acquire to restock their used for-sale inventory. This mutually beneficial feature allows dealers to buy used inventory for resale, while also connecting customers looking to sell with reliable dealers.
“As the recreational and commercial industries change, the businesses under Trader Interactive’s umbrella will continue to innovate how they bring buyers and sellers together,” stated Lori Stacy, CEO of Trader Interactive. “This accolade is a prime example of how we continue to focus on the customer, drive innovation in our verticals and build value to the shopping and buying experience.”
Currently, the “we buy motorcycles” button is being leveraged by 170 dealers and attributed to over 800 email leads to date. Given the success of this feature, Cycle Trader launched its second enhancement, Inventory Assist, to evolve its solutions for dealers. Inventory Assist, or known to consumers as Motorcycle Values, eliminates the point of contention between sellers and buyers regarding vehicle valuations by providing consumers with a trusted, 3rd-party valuation from J.D. Power. To learn more about Cycle Trader and its offerings, visit CycleTrader.com.
About Cycle Trader:
Cycle Trader is part of a unique portfolio of Trader Interactive marketplaces for buying and selling powersports vehicles, including Cycle Trader, ATV Trader, PWC Trader, and Snowmobile Trader, with over decades as part of the “Trader” family of brands. The company’s mission is to bring powersports buyers and sellers together by providing dealers and manufacturers with comprehensive listing packages and innovative advertising products that place inventory in front of relevant, high-quality buyers. Listing inventory through our powersports brands ensures that dealers can maximize their exposure, generate connections, drive sales, and boost profits. For more information, visit www.CycleTrader.com.