Our Leadership
The Trader Interactive family is proud to be led by an engaging and diverse team of executives who strategically drive company growth while investing in and empowering their employees.
David McMinn
Chief Executive Officer
David McMinn is the CEO at Trader Interactive and leads the strategy, operations and people. Prior to joining Trader Interactive in 2022, David served as Chief Operating Officer of Trader Corporation, playing a pivotal role in evolving Autotrader to become the #1 digital automotive platform in Canada.
His background also includes senior leadership roles in General Management, sales and operations with the Trader Media Group in the UK, whose Autotrader.co.uk is the largest digital automotive marketplace in Europe. He also served as the CFO of Sensis Classifieds in Australia. David holds a Bachelor of Business in Accountancy and is a member of the Institute of Chartered Accountants.
Kane Hocking
Chief Financial Officer
Kane Hocking was appointed CFO of Trader Interactive in 2023 and is responsible for all aspects of finance and accounting, banking, business performance, legal and corporate governance.
Prior to joining Trader Interactive Kane held a variety of senior finance roles at CAR Group (ASX:CAR) since 2012 where he developed extensive experience in online marketplaces, digital product development and commercial finance. Kane was most recently the Head of Investor Relations for CAR Group where he helped raise AUD2.3bn for the successful acquisitions of Trader Interactive in the US and webmotors in Brazil.
Kane holds a Bachelor of Business in Finance and is a Certified Practicing Accountant (CPA) of Australia.
ERIN RUANE
Chief Sales Officer
Erin Ruane serves as our Chief Sales Officer and with more than 25 years of experience, oversees our sales and service. Erin has a successful track record of motivating teams and exceeding business goals.
With experience on both agency and inhouse teams, Erin has the unique perspective of having also sold digital advertising solutions to marketers. Erin is passionate about building brands across all stakeholder groups from industry to consumer to employee. Before joining Trader Interactive, Erin served as the Sr. VP of Marketing & Sales with Homes.com, then a division of Dominion Enterprises where she motivated and developed a sales team of 120 along with a service and marketing team. She was a perennial President’s Club winner, a certified graduate of sales, sales leadership and executive leadership courses and led the company’s global award-winning COVID-response employee engagement effort.
A native of Chesapeake, VA, Erin enjoys staying active in the non-profit community locally and currently serves as Chair of the Board of Directors, United Way of South Hampton Roads. A graduate of Old Dominion University, Erin lives in Virginia Beach with her husband, Mike; daughters, Anna and Sadie; and Goldendoodle, Mabel.
Shawn Friesen
Chief Product Officer
Shawn Friesen is Chief Product Officer for Trader Interactive and currently oversees marketplace website development as well as consumer and dealer products. He grew up in the recreational vehicle business, starting out working at his father’s RV Dealership, and then went on to lead and operate his RV marketplace business for 15 years. Shortly after that business was acquired, Shawn moved into a role overseeing product and technology for all fifteen Trader marketplaces, and took on his current position in 2024.
Shawn is passionate about creating value for consumers and customers, and believes that the heart of business is providing great products and services for people. He currently lives in BC, Canada with his wife and five children, and enjoys spending time with them – boating, dirt biking, snowboarding and surfing.
COURTNEY JALALI
SVP, People
Courtney began her career at Enterprise Rent-A-Car as a Management Trainee quickly growing into a Branch Manager where she developed a passion for talent and growing people. She then chose to focus on recruiting, holding positions at HireStrategy, Super Systems, Inc., and ECPI University before joining the company. At TI, Courtney developed our recruiting function from the ground up and has evolved our diversity, equity and inclusion programs, organizational culture and employer branding efforts which have all contributed to TI being certified by Great Places to Work US.
As a graduate of Christopher Newport University and a proud military spouse, Courtney is an advocate for supporting our communities across the country. She currently resides in Hanford, CA and Virginia Beach, VA., where she lives with her husband and their young son.
Allen Wales
Chief Technology Officer
Allen began his career in IT Management and has progressed to the executive leadership level in Product Management, Engineering and Strategy. With strong domain knowledge in Automotive Marketing, Dealer Operations, Digital Classifieds and Primary & Secondary Healthcare, he creates value by putting the customer at the center of every product, excelling in the execution of big ideas with given constraints and by using data to support decision making. Leading teams from 10 to 200+, Allen’s career includes 15 years at AutoTrader.ca starting as a Project Manager and advancing to Vice President – Technology before leaving to become Chief Digital Officer at a disruptive healthcare startup.
Allen lives with his wife and teenage daughter and son in Vancouver, Canada where he enjoys watching his children play sports and volunteering with Port Moody Minor Hockey, Port Moody Minor Lacrosse.
Jennifer Green-Neff
VP, Marketing
Jennifer Green Neff is the Assistant Vice President of Marketing, overseeing brand, content, and SEO. With 20 years of marketing experience, Jennifer has demonstrated her expertise across various domains. She has been with TI for 10 years, holding a variety of marketing positions, from overseeing commercial brands to leading demand generation, consumer, industry, emerging markets, and now focusing on brand, content, and SEO. Her leadership and strategic vision have been instrumental in driving the company’s marketing success.
Jennifer holds a master’s degree in management and a bachelor’s degree in communications from Virginia Wesleyan. Her academic background, coupled with her extensive professional experience, has equipped her with the skills necessary to excel in her role. Jennifer lives in Virginia Beach with her husband and son, where she loves spending time with her family and has a passion for baking, crafting, and design.
Brian Long
VP, Marketing
Brian Long is the Vice President of Performance Marketing at Trader Interactive, where he oversees all aspects of performance marketing. With a robust career spanning several prominent companies, including Yahoo! Canada, AutoTrader.ca, Indigo, and Sonnet Insurance, Brian has cultivated a wealth of experience and expertise. He has held various significant roles such as Revenue Manager, Product Manager, Consumer Marketing Director, and VP of Marketing. His diverse background has equipped him with a comprehensive understanding of the marketing landscape, enabling him to drive impactful strategies and deliver exceptional results. Brian is recognized for his leadership skills and his unwavering passion for marketing.
Residing in Toronto with his wife and three boys, Brian balances his professional commitments with his dedication to his family. Brian’s enthusiasm for his work and his commitment to his team make him a valuable asset to Trader Interactive, where he continues to inspire and lead by example.
Jim Ranson
SVP/GM, Media
Jim Ranson joined Trader Interactive in 2023 to form the highly anticipated TI Media, an advertising platform that offers unique solutions connecting ready-to-buy consumers to advertisers. His passion is in creating cutting edge digital ecosystems that unlocks the potential of audiences and drives the best possible results for our partners.
Prior to joining Trader Interactive, Jim worked in London, England at a number of high profile publishers, leading their media businesses in the fast paced UK market. Jim moved to Canada in 2018 to take up the post of VP of Media for Autotrader and most recently held the position of Head of Media for Canada’s largest marketplace, Kijiji.
Dan MerritT
VP, Strategy & Corporate Development
His passion is in finding unique opportunities that unlock the future growth and provide the best possible results for our partners. Dan holds a Bachelor of Commerce in Finance and is a Chartered Professional Accountant (CPA).