
About Rock & Dirt
RockAndDirt.com is your number one source for all things equipment, trailers, attachments, and parts. Sell your heavy equipment while spending less with affordable pricing that allows you to place your equipment ad in front of millions of monthly visitors. If you’re looking to buy heavy machinery, equipment attachments, or machinery parts, you can browse thousands of new and used equipment listings for sale nationwide from major machinery OEMs, including Caterpillar, Hitachi, John Deere, JCB, Komatsu, Volvo, and more. We make it easy to access information on financing, insurance, auctions, and shipping while you search, from excavators and dozers to skid steers and forklifts. Follow us on social media for heavy equipment topics ranging from listings to working on the jobsite.

Unique Advertising Solutions
Our solutions have everything needed to attract, engage, influence, and convert equipment consumers.
Exclusive Consumer Insights
Gain a better understanding of search trends, buying habits, communication expectations, cross-domain behavior, and more.
Industry Expertise
With 30+ years of industry experience, we have unparalleled insight into the industries we serve and their potential buyers.