Virginia Beach, VA (July 10, 2023)—Trader Interactive, the parent company of online marketplaces in the lifestyle vehicle and commercial equipment sectors, is further strengthening its leadership team. The company is proud to announce the promotion of Erin Ruane to the role of Chief Marketing Officer.
With more than twenty-five years of experience in sales and marketing, including fifteen years in digital marketplaces, Ruane has a strong track record of motivating teams and exceeding goals. Her marketing team has provided new digital marketing solutions, product offerings, and educational resources, reinforcing why Trader Interactive is the undisputed first choice for customers and consumers alike.
Since joining TI in October 2021, Ruane has led the marketing team through transformative change establishing marketing as a discipline within the organization. Proactively identifying
opportunities, her team has created and reinvigorated strategies to elevate TI across all
Industries. In her role, Ruane also oversees TI’s operating system including quarterly and annual planning processes.
“These strategic promotions have set Trader Interactive up for success both in 2023 and in the years to come,” said David McMinn, Trader Interactive’s Chief Operating Officer. “Erin has made a lasting impact on our organization since her first day here, and I have confidence that she will continue to drive innovation.”
In addition to elevating the marketing of our brands, Ruane has shown a passion for employee advocacy, breathing new life into existing employee initiatives within her team aimed at fostering improved culture through education sessions, and management training programs. She also serves as the executive sponsor for the Community/Philanthropy pillar of TI’s ESG efforts and for its DEI Initiatives.
“It has been my pleasure to work alongside such talented individuals at Trader Interactive to elevate our brands across our industries,” said Ruane. “I look forward to identifying more opportunities for us to challenge the status quo to continue positioning TI, and its brands, as the undisputed first choice for consumers, customers and employees.”
To learn more about Ruane, follow her on LinkedIn.
About Trader Interactive
Trader Interactive connects buyers and sellers in the powersports, recreational vehicle, commercial vehicle, and heavy equipment industries through a broad portfolio of marketplaces that reach 9 million unique monthly visitors. Linked by a widely recognized family of “Trader” trademarks dating back several decades, the company’s brands include lifestyle vehicle marketplaces Cycle Trader, RV Trader, ATV Trader, PWC Trader, Snowmobile Trader, Aero Trader, and Trade-A-Plane, as well as commercial vehicle marketplaces Commercial Truck Trader, Equipment Trader, NextTruck, Rock & Dirt, and Tradequip. For more information, visit www.TraderInteractive.com.