Virginia Beach, VA (May 18, 2023)—Trader Interactive, the parent company of leading online marketplaces in the lifestyle vehicle and commercial equipment industries, announced today the promotion of senior leader Paige Bouma.
On the heels of carsales’ acquisition, the organization is forecasting 2023 to be a transformative year. On the horizon is the expansion of its Digital Retailing platform, improving consumer experiences on marketplaces and mobile apps, as well as continuing to increase unit exposure for dealers. To support this growth, the company is making changes to align its internal structure to best support these new initiatives.
Celebrating her 22nd anniversary at TI, Paige Bouma has been promoted to Chief Sales Officer. Over the years, her ability to identify new opportunities and elevate the company’s position in the industry has enabled TI to grow its market share in each of the verticals. Bouma is a featured speaker at industry gatherings across all of the industries that TI serves. Bouma has a proven track record of building teams that are empowered and driven. She has created a long-term vision and mission for the organization to rally behind, with clear roadmaps, strategies, and goals. And, these industries are not just her day job; Bouma is an avid enthusiast spending her free time boating, RVing, and at the motocross track cheering on her two young boys and her husband.
“Paige has been an invaluable asset to our organization over the past two decades,” said David McMinn, Trader Interactive’s Chief Operating Officer. “Making this adjustment to our leadership structure ensures the continuity and expertise our clients, customers, and the broader market expects from Trader Interactive.”
“In my time with Trader Interactive, I have had the opportunity to work alongside many incredibly talented individuals to grow our industry leadership in all of our spaces,” says Bouma. “In this new role, I look forward to continuing this momentum while delivering stellar service for all of our customers.”
About Trader Interactive
Trader Interactive connects buyers and sellers in the powersports, recreational vehicle, commercial vehicle, and heavy equipment industries through a broad portfolio of marketplaces that reach 9 million unique monthly visitors. Linked by a widely recognized family of “Trader” trademarks dating back several decades, the company’s brands include lifestyle vehicle marketplaces Cycle Trader, RV Trader, ATV Trader, PWC Trader, Snowmobile Trader, Aero Trader, and Trade-A-Plane, as well as commercial vehicle marketplaces Commercial Truck Trader, Equipment Trader, NextTruck, Rock & Dirt, and Tradequip. For more information, visit www.TraderInteractive.com.