July 14, 2022 (Virginia Beach, VA) – Rachel Heseltine, Vice President of Consumer Growth at Trader Interactive, recently offered expert marketing and business insights on popular industry podcasts as a featured guest.

As an experienced digital marketer, Heseltine has frequently been asked to speak/train/moderate at conferences around the world on a variety of online marketing topics. In addition to her experience at Trader Interactive, she leans on her past work experience at Hewlett Packard Enterprise, ForRent.com and AOL, on top of her five years teaching at Georgetown University.

Heseltine was recently a featured guest speaker on a panel of experts for the Local SEO Guide podcast, discussing the “Questionable Art of SEO Forecasting.” In this conversation, with host Andrew Shotland, she shared her knowledge on anticipating SEO performance outcomes and how to create strategy with success as the ultimate result.

During the discussion, the group of panelists touched on the effects current events can have on a company’s SEO goals where Heseltine shared advice for businesses assessing their SEO objectives during unknown times. “… it’s about continually evaluating and communicating,” stated Heseltine. “Reminding your organization of the events [that] have hit, taking note of changes that may have been made to your site or what is going on in the world on a particular date.” She goes on to explain, “not everything goes perfectly all the time.”

Continuing her podcast circuit, Heseltine joined Jenn Vogel, host of Reel Talk podcast, where they discussed the topic of, “How to Understand your Reputation and Manage it Better.” During this discussion, they touched on the careful balance required for companies to protect their brand image. She gave many pieces of wisdom and examples of good and bad ways for brands to present themselves, just a few include: “Be aware of how your employees, past and present, are talking about your company on social media; closely examine the messaging of your marketing campaigns and how they will be perceived by audiences.” Additionally, she added “you’ll need to learn how to effectively address and respond to negative reviews, and stay innovative.” She rounded out her recommendations by urging companies to prepare for every situation.

For a deeper look into to Heseltine’s brand marketing do’s and dont’s or to hear more discuss around the world of SEO, find the full podcasts linked below:

Local SEO Guide with host Andrew Shotland
Reel Talk: The Customer Insights Show with host Jenn Vogel

Be sure to follow her on social media, @YorkshireBorn on Twitter and Rachel Heseltine on LinkedIn.

About Trader Interactive

Trader Interactive connects buyers and sellers in the powersports, recreational vehicle, aircraft, commercial truck, and equipment industries through a broad portfolio of marketplaces that reach 9 million unique monthly visitors. Linked by a widely recognized family of “Trader” trademarks dating back several decades, the company’s innovative digital marketplaces leverage artificial intelligence on a cloud platform to improve the lifestyles and livelihoods of consumers, customers, and employees by seamlessly connecting people to vehicles for work and play. Trader Interactive’s family of “Trader” brands includes lifestyle vehicle marketplaces Cycle Trader, RV Trader, ATV Trader, PWC Trader, Snowmobile Trader, and Aero Trader, as well as commercial equipment segments Commercial Truck Trader and Equipment Trader. In addition, the company powers thousands of dealership websites through Commercial Web Services and RV Web Services, and offers unique data insights and technology that assist dealers in more effectively running and marketing their dealerships as well as better serving their customers. The company has more than 350 employees and is based in Virginia Beach, VA. For more information, visit www.TraderInteractive.com.